With over two decades in the beauty industry, Judith Higgins understands competitive global beauty and as she puts it “absolutely loves talking about beauty every day.” Judith’s talent is finding American made beauty products that are trendy and cutting edge to distribute and sell throughout Asia. She also works it the other way around and finds interesting products with regionally specific ingredients and brings them to the USA. When it comes to beauty her advice is to, “think globally”.
Judith’s ability to create and re-image products has added unique profitable outcomes for manufacturers from around the world. She recently became a partner with EN V Consulting and looks forward to helping EN V -directed brands, find huge distribution worldwide.
Judith’s company GMD, will be introducing five Made in America Beauty Products, in two large booths at the Shanghai Beauty Expo, May 4th -6th, 2012. She arrives a few days early to train interpreters who speak Mandarin and English as they are the ones who will deliver key brand messages to the major distributors walking the show. This year she is also on the lookout for products to bring to America. Given America’s reluctance and apprehension for Chinese products Judith is extra careful to find products that meet specific guidelines and are of exceptional quality. “Americans should not be fearful to use products made in China. GMD will only introduce Asian Beauty Products that feature natural ingredients, have been used for centuries, and are derived from plants grown in specific regions,” explains Judith.
Judith has been chosen to be a guest speaker at the 2012 HBA (Health and Beauty Association Meeting) www.hbaexpo.com June 19th, 2012. The title of her lecture is Global Branding. Specifically she will explain how to introduce your products to major distributors in the Asian market. She will explain the registration process and what type of products Asians are looking to buy. According to Judith, baby products, SPF with whitening products, and hair tools that don’t heat up, are very popular. Products need to have a story behind them. “I always look for a strong story that surrounds a product. If there’s an interesting story about the ingredients or how it is made, then I’m interested.”
Given the US economic downturn, now is the time for beauty brands to explore sales and distribution into countries with stronger economies. For example, China is interested in American products for babies and kids. If you’re an American beauty line and find sales are lagging then it might be time to take your product to a market that is thriving.
Specifically Judith’s partnership with EN V Consulting now opens the doors with already contracted major distributors (over 20 year relationships) in all of the Asia Pacific Rim. Services include marketing, introductions, help with product registration in each country, distributor agreements, and continued marketing support throughout the term of each agreement.
If you are interested in learning more about how to take your product to other countries contact us here: http://envconsulting.org/contact-us/